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View Full Version : Pre-Teen Girl wearing VS "Pink" branded clothes -- Appropriate?


Jophiel
08-20-2015, 12:07 PM
Just something I came across yesterday; I noticed the 12 year old neighbor girl was wearing a t-shirt with the Victoria's Secret "Pink" brand across the front. Nothing I'm about to rail about but it did make me raise an eyebrow since I naturally connect VS to lingerie and runways shows with models in angel wings and even the word "Pink" coming from VS seems like a double entendre. That said, there was nothing overtly wrong with the shirt itself, it was just a shirt. Maybe it'd be different if it was some yoga pants with "Pink" written across the ass, maybe not.

Ultimately, I decided I was just happy to be raising sons and figured I'd post about it.

LSLGuy
08-20-2015, 12:23 PM
VS has not trademarked the word "pink", despite their best efforts. Clothes with the word "pink" on them are about as provocative as clothes with the word "love" on them. I think "love" has a lot more double entendre potential than "pink" does. There's also all the clothes covered in hearts or of pink coloration.

Nothing to get the vapors over here, IMO.


To be sure, VS also sells fairly provocative clothing and darn sexy underwear, including underwear meant to be seen. A 12yo wearing that stuff would be a different story. Although the sexualization of a 12yo girl's clothing choices probably started 6 yeas ago, so the horse is well and truly out of the barn by this point.

Jophiel
08-20-2015, 12:43 PM
This was pretty obviously a VS "Pink" shirt with the standard (?capital letter) font used by the line. I don't have much reason to believe that it wasn't from the VS line.

Fuzzy Dunlop
08-20-2015, 12:46 PM
Pink was launched specifically to target young women. I thought teen to early 20s but I'm sure they're not unhappy reaching pre-teen shoppers too.

I don't really know any women in that age any more, but my wife still wears Pink because their stuff is inexpensive and comfortable.

Everyone likes to wear underwear and lounge wear. It's not inherently sexual unless you make it so.

even sven
08-20-2015, 12:59 PM
It's an underwear store in the mall that also sells edgy things like sweatshirts and yoga pants, no big deal.

The only people sexualizing anything here are the people acting like a panty store is some kind of market of sin.

Jophiel
08-20-2015, 01:07 PM
The only people sexualizing anything here are the people acting like a panty store is some kind of market of sin.
Victoria's Secret goes through great trouble and expense on a regular basis to sexualize their brand :p

Anyway, just to restate, it wasn't anything that upset me. My thought process was "Hey, that's a VS shirt. Is that kosher? Eh, maybe. Glad I don't have girls so I don't need to worry about it. Hey, maybe I'll start a thread..." I figured, if nothing else, maybe someone with daughters around that age would have an opinion.

Procrustus
08-20-2015, 01:10 PM
Victoria's Secret goes through great trouble and expense on a regular basis to sexualize their brand :p

Anyway, just to restate, it wasn't anything that upset me. My thought process was "Hey, that's a VS shirt. Is that kosher? Eh, maybe. Glad I don't have girls so I don't need to worry about it. Hey, maybe I'll start a thread..." I figured, if nothing else, maybe someone with daughters around that age would have an opinion.

I had daughters about that age at one time. A shirt that was otherwise appropriate would not have bothered me simply because it was Victoria Secret and said "PINK."

Vinyl Turnip
08-20-2015, 01:15 PM
"MILF," on the other hand, would cause a number of concerns.

muldoonthief
08-20-2015, 01:27 PM
I had daughters about that age at one time. A shirt that was otherwise appropriate would not have bothered me simply because it was Victoria Secret and said "PINK."

I currently have daughters at that age, who do wear VS "PINK" branded clothes. Given that the clothes themselves are neither revealing nor sexualized, I don't have a problem with it.

DrFidelius
08-20-2015, 01:42 PM
I had daughters of that age about ten years ago. Thank Bacchus that the naughty/ "sexy" clothing for pre-teens had not been invented back in those days.

Oh, wait....

Lowdown
08-20-2015, 02:25 PM
Why I never! The Pink line is, as I understand it, intended to be for girls/young women. I've never actually seen it worn by girls or young women! Not one time! I see it weekly on age 30+ dumpy white trash. I was under the impression it was part of the uniform! I sure consider that inappropriate.

Saintly Loser
08-20-2015, 02:31 PM
I don't like it. I wouldn't let my daughter wear the clothes.

Certainly not the sweatpants I see all the time with "PINK" emblazoned across the ass. I don't like the ones that say "JUICY" there, either.

Ethilrist
08-20-2015, 02:40 PM
The PINK gear I've seen has been remarkably unsexy compared to other workout wear, and particularly compared to other VS gear. Granted, I haven't had as many opportunities of late to see what women were wearing as underwear, but the t-shirts? They're t-shirts.

Dogzilla
08-20-2015, 02:42 PM
This drives me crazy because "PINK" is just branding. That is the name of the brand within a brand. VS has several different lines of clothing and the PINK line is just one of them.

There is also a brand called Juicy Couture, and some of their items have the word "Juicy" on them. That doesn't mean the wearer of said clothing is particularly juicy; that's the name of the brand. I own a pair of Juicy Couture glasses that say "Juicy" on them and they have a little stripper shoe embellishment on the sides. (Which is why I picked those out, because shoes. On my glasses.)

Yes, I am familiar with the concept of double entendre and this is just clever marketing. And I still agree with Bill Hicks about marketing.

That said, I'm not sure that everyone associates "PINK" with... what? Female genitalia? Are all vaginas pink? Is that what you think that means when you see the name of a brand on someone's ass? Most of the PINK line is sweats, hoodies and t-shirts AFAIK. Settle down.

Jophiel
08-20-2015, 02:54 PM
Why I never! The Pink line is, as I understand it, intended to be for girls/young women. I've never actually seen it worn by girls or young women! Not one time! I see it weekly on age 30+ dumpy white trash.
I don't think I have ever seen it on anyone under, say, sixteen years old but that doesn't mean much. I probably don't pay a lot of attention, either (nor am I in their target market). But the whole "Intended for girls" idea is news to me.
This drives me crazy because "PINK" is just branding. [...] Settle down.
...Likewise? :D

I really think less about any double entendre than the basic "VS = undies" angle, really. I realize they sell other stuff but undies still seems to be their core push and what they're known for.

Pai325
08-20-2015, 03:16 PM
The Pink label seems to attract junior-high age girls, although I've certainly seen older girls wear it. It's almost like he introduction to VS. When I taught junior high the halls were full of it.

Seeing someone older than eighteen in it makes me think of a fifty-year old in pigtails. It just looks odd to me. So I wouldn't have thought anything of it.

Ethilrist
08-20-2015, 03:33 PM
That said, I'm not sure that everyone associates "PINK" with... what? Female genitalia? Are all vaginas pink? Is that what you think that means when you see the name of a brand on someone's ass? Most of the PINK line is sweats, hoodies and t-shirts AFAIK. Settle down.

Swear to god, for the longest time, I thought it was a clothing line created by Pink. (https://en.wikipedia.org/wiki/Pink_(singer))

Jophiel
08-20-2015, 03:49 PM
The Pink label seems to attract junior-high age girls, although I've certainly seen older girls wear it. It's almost like he introduction to VS. When I taught junior high the halls were full of it.
Interesting. My exposure to it is primarily through VS ads where it's being worn by adult (college age+) models. The website for Pink apparel (not just the undies) is all college+ age models as well. I wouldn't have guessed it was being primarily marketed to younger girls.

Flyer
08-20-2015, 05:18 PM
"MILF," on the other hand, would cause a number of concerns.

Mind if I share your handbasket?

AnaMen
08-20-2015, 11:31 PM
The girl is 12, so why wait to start scrutinizing and judging what she is wearing, right?

Pai325
08-21-2015, 12:47 AM
Interesting. My exposure to it is primarily through VS ads where it's being worn by adult (college age+) models. The website for Pink apparel (not just the undies) is all college+ age models as well. I wouldn't have guessed it was being primarily marketed to younger girls.

I don't think it is marketed to young girls. Girls want to think they're wearing clothes for older teenagers, so marketing to young girls would defeat the purpose. Young girls just seem to be the main purchasers, or rather Mom is, for them.

They're colorful and cute, and usually pretty tame.

even sven
08-21-2015, 06:35 AM
It's pretty common for items appealing to girls to seem like they are marketed a few years up. No actual 17 year old reads 17 magazine. It's squarely aimed at middle schoolers.

Dinsdale
08-21-2015, 08:37 AM
This drives me crazy because "PINK" is just branding.
<snip>
There is also a brand called Juicy Couture, and some of their items have the word "Juicy" on them. That doesn't mean the wearer of said clothing is particularly juicy; that's the name of the brand.
<snip>
Yes, I am familiar with the concept of double entendre and this is just clever marketing.

Checking in as an old stick-in-the-mud fogey. Sure, it is "just marketing", but the parents of pre-teens have considerable input into what they think it is appropriate for their kids to wear. Sure, sexualization is everywhere, but that doesn't mean a parent cannot make choices for their own child.

When my kids were in middle school, I was astounded at how provocatively some of the young girls dressed. I can't understand why parents would allow that, but that is their choice. And Pink and Juicy are admittedly far FAR milder on the provocative scale, but I think you are kidding yourself if you believe no sexuality is intended by the marketer.

Maybe I'm a pervert, but I'd be surprised if I were the only man who made a connection between the designations Pink and Juicy and sexuality. The saying "pink on the inside" - while crass, is not exactly unheard of. And I doubt VS has never heard it.

I've never looked into it. Does VS cross market their main brand lingerie and Pink? I don't think I'm a prude, and I know young people will get all kinds of experiences about sexuality whether or not their parents are comfortable with it. But there are TONS of clothes out there that do not invoke double entendres, without covering a young girl head to toe in a burkha. My personal preference as a parent was to choose the options that did not imply sexuality. Each parent is entitled to choose as they see fit.

WordMan
08-21-2015, 09:24 AM
According to my just-15 daughter:

- She thinks Pink-branded underwear is super comfortable, but kinda pricey so she doesn't buy it.

- Wearing big brand names on a tight t-shirt or the butt of warm-ups is "kinda slutty" - Pink and VS are examples of that. If she wore Pink-branded underwear, it would be under non-Pink-branded outerwear.

- I didn't ask her if she thought "Pink" means anything sexual. I doubt she's given it any thought and I don't need to put that in her brain.

As context, she cares about pop culture, but is part of the upcoming generation of girls who are looking more to the US Women's Soccer team and other achieving women vs. Kardashians.

Saintly Loser
08-21-2015, 12:58 PM
According to my just-15 daughter:

- She thinks Pink-branded underwear is super comfortable, but kinda pricey so she doesn't buy it.

- Wearing big brand names on a tight t-shirt or the butt of warm-ups is "kinda slutty" - Pink and VS are examples of that. If she wore Pink-branded underwear, it would be under non-Pink-branded outerwear.

- I didn't ask her if she thought "Pink" means anything sexual. I doubt she's given it any thought and I don't need to put that in her brain.

As context, she cares about pop culture, but is part of the upcoming generation of girls who are looking more to the US Women's Soccer team and other achieving women vs. Kardashians.

Good for your daughter. Hope mine goes the same way. I have a ways to go, though -- she's only 19 months.

I have no idea what teenage and pre-teen girls will have to deal with in a decade or so. It worries me.

Frylock
08-21-2015, 01:33 PM
It literally never occurred to me that there is any kind of sexual double entendre in the name "Pink" for this line.

I mean I can see what the double meaning is supposed to be, now that you guys point out that one exists.

But... I'm a 37 year old dude and the thought never crossed my mind. I am not sure how widespread the understanding of the double meaning is.

MeanJoe
08-21-2015, 02:03 PM
Soooo... it's not some tie-in to Susan Koman/Race for the Cure thing? Honest to God I thought there was a corporate connection. Kind of like the [RED] brand did.

Anyhoo, as someone who lives in the city where Limited Brands, Victoria's Secret, etc., are headquartered maybe my shopping experience is skewed but to me (a dude) it seems the day of VS being about sexy lingerie are gone. For sure they still sell it but they've diversified their product offers so much that I doubt it is their main revenue stream by now. Again, just my opinion based upon observation but the sections of the stores around here with PINK are larger than the lingerie sections.

ralph124c
08-21-2015, 02:40 PM
Wasn't there a brand a few years back, called "FU"?

Jophiel
08-21-2015, 04:03 PM
Anyhoo, as someone who lives in the city where Limited Brands, Victoria's Secret, etc., are headquartered maybe my shopping experience is skewed but to me (a dude) it seems the day of VS being about sexy lingerie are gone.
I wasn't able to find any sort of breakdown by department but I did see a site claiming that VS makes up 35% of the lingerie market in the US. I'm not sure on how they define "lingerie" though -- if all bras and panties apply or specialty items or what. Regardless, VS is still the lingerie giant.

kayaker
08-21-2015, 04:04 PM
When my daughter was that age there were similar concerns about similar shit. When somebody critiqued me for allowing my daughter to wear clothes she liked, I explained that she'd brought home another straight "A" report card, so I took her on a little shopping spree to celebrate.

Twelve years old. The only reason they'd have to think of themselves as little sluts is if you tell them they are.

Lamia
08-21-2015, 04:29 PM
If the word "pink" is in and of itself inappropriate for young girls then we should probably be more concerned about Barbie than Victoria's Secret.

Ann Hedonia
08-21-2015, 04:46 PM
It literally never occurred to me that there is any kind of sexual double entendre in the name "Pink" for this line.

I mean I can see what the double meaning is supposed to be, now that you guys point out that one exists.

But... I'm a 37 year old dude and the thought never crossed my mind. I am not sure how widespread the understanding of the double meaning is.

nm

Dinna Fash
08-21-2015, 07:28 PM
Victoria's Secret goes through great trouble and expense on a regular basis to sexualize their brand :p

I was recently shopping VS online for panties for myself and it felt more like soft porn. I would not let my young daughter wear the brand bc for me, yes, VS = sexy underwear = picture me in sexy underwear. My brain works like that, and I'm a woman

LSLGuy
08-21-2015, 10:32 PM
Wasn't there a brand a few years back, called "FU"?There was one called "FCUK". They liked to emblazon it across T-shirts and such. I haven't seen it in about 10 years although I don't shop in the stores where it would be likely to be found.

wombattver
08-22-2015, 11:43 PM
I wouldn't think it's at all inappropriate, but I don't personally like the PINK brand. I remember when it first came out, ages ago, it did definitely strike me as a porny, rather vulgar term. But then, I'm old and I don't think it has that connotation now. I still wouldn't buy clothing for my 12 yr old daughter with that huge word stamped on it, but if she got a PINK sweatshirt as a gift I wouldn't be offended and would let her wear it. I do draw the line at words across her butt, though! I also try to remind her that clothing companies that plaster their words and logos all over their items are using her body for free advertising and she needs to consider whether she wants to be their billboard. I don't know that she's quite getting that concept yet, but I'm trying!

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