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#1
Old 12-11-2011, 09:14 PM
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Christmas car ads - did they get the message?

I recall a thread last year where carmakers were bashed for running ads telling you that you should buy your loved one a brand new car with a big red bow on it for Christmas. My sentiments exactly (the bashing, that is). Unless you're the "1%", it's pretty insulting.

But this year we're seeing ads with Santa or other Holiday themes in them, not all of which directly imply that the cars should be given as gifts.

I'm wondering if carmakers have gotten enough complaints by now to make them come up with some different themes for their seasonal ads.
#2
Old 12-11-2011, 09:22 PM
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Lexus has very irritating buy-your-spouse-a-secret-car theme to their commercials. But it's only for the very, very Lexus-y. The kind of Lexus lovers who know ther Lexus Christmas Theme Song is.

Then there is the opposite with Cuddy from Rules Of Engagement. The one where he says only millionaires buy people cars for Christmas. And then says the car with the bow on it is for his niece.
#3
Old 12-11-2011, 10:04 PM
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Quote:
Originally Posted by Biggirl View Post
Lexus has very irritating buy-your-spouse-a-secret-car theme to their commercials. But it's only for the very, very Lexus-y. The kind of Lexus lovers who know ther Lexus Christmas Theme Song is.
God, I hate those ads.
#4
Old 12-11-2011, 10:07 PM
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Quote:
Originally Posted by Biggirl View Post
Lexus has very irritating buy-your-spouse-a-secret-car theme to their commercials. But it's only for the very, very Lexus-y. The kind of Lexus lovers who know ther Lexus Christmas Theme Song is.
I thought I was the only one. The idea that someone would recognize that jingle when the christmas music box played it makes me bonkers with anger!

Joe
#5
Old 12-11-2011, 10:20 PM
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"Merry Christmas, Honey! I got you a car payment and jacked up insurance rates!"
#6
Old 12-11-2011, 10:40 PM
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I know you're joking, but obviously if you're going to buy someone a car for Christmas, you probably don't need to finance it, and frankly when you can afford to buy a luxury car without financing it, insurance costs aren't really that big of a deal...
#7
Old 12-12-2011, 10:44 AM
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It's not a "Buy your loved one a car for Christmas" ad, but the holiday car commercial that boils my blood is the one where the adult son comes home for Christmas in his Audi and his parents take off in it as soon as he walks in. There's just something about the whole thing (the son, the dad, the mom, the house, the dad's line "He'll be fine.") that just screams "Douchey white assholes!" Apparently it's supposed to be a "funny" commercial, though. Maybe if you're a douchey white asshole it is.
#8
Old 12-12-2011, 10:47 AM
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Originally Posted by wheresgeorge04 View Post
I thought I was the only one. The idea that someone would recognize that jingle when the christmas music box played it makes me bonkers with anger!
Really? I can't imagine why it would bother you that much. Personally, I was wondering if Lexus would sell or let you borrow a music box that could play that tune. (I know that they stockpile the giant red bows if you want to adorn your new car with one of those.)
#9
Old 12-12-2011, 10:52 AM
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Quote:
Originally Posted by Biggirl View Post
Lexus has very irritating buy-your-spouse-a-secret-car theme to their commercials. But it's only for the very, very Lexus-y. The kind of Lexus lovers who know ther Lexus Christmas Theme Song is.
I find it amusing that Lexus is trying to establish their very own "you got a car for the holidays" theme music, but they picked the most generic, unrecognizable possible little jingle. Even if you promised me a car for my effort, I don't think I could pick that theme out from a crowd of 10 random holiday ringtones.
#10
Old 12-12-2011, 02:15 PM
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Have you seen the latest Honda commercial with Patrick Warburton?

As he approaches a car with a big red bow on top:
"Are you a millionaire? Then you probably don't give cars as gifts to people."
...knocks off big red bow.

I laughed heartily. Delivered as only Patrick Warburton could.
#11
Old 12-12-2011, 02:57 PM
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Originally Posted by Barkis is Willin' View Post
Have you seen the latest Honda commercial with Patrick Warburton?

As he approaches a car with a big red bow on top:
"Are you a millionaire? Then you probably don't give cars as gifts to people."
...knocks off big red bow.

I laughed heartily. Delivered as only Patrick Warburton could.
The Tick - He IS the Tick.
#12
Old 12-12-2011, 03:02 PM
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Quote:
Originally Posted by wheresgeorge04 View Post
I thought I was the only one. The idea that someone would recognize that jingle when the christmas music box played it makes me bonkers with anger!

Joe
Even worse is the "Guitar Hero/Rock Band" one.

Last edited by jayjay; 12-12-2011 at 03:02 PM.
#13
Old 12-12-2011, 03:13 PM
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Originally Posted by Happy Lendervedder View Post
It's not a "Buy your loved one a car for Christmas" ad, but the holiday car commercial that boils my blood is the one where the adult son comes home for Christmas in his Audi and his parents take off in it as soon as he walks in. There's just something about the whole thing (the son, the dad, the mom, the house, the dad's line "He'll be fine.") that just screams "Douchey white assholes!" Apparently it's supposed to be a "funny" commercial, though. Maybe if you're a douchey white asshole it is.
I keep wondering why the hell he left the keys in the car. I can understand leaving it unlocked, but who's stupid enough to leave their keys in the car?

Unless the parents hotwired it, I suppose. But in that case, he should have locked it, too.
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#14
Old 12-12-2011, 03:18 PM
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Originally Posted by simster View Post
The Tick - He IS the Tick.
I saw an ad like that, but it was Brock Samson.
#15
Old 12-12-2011, 03:20 PM
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Originally Posted by Death of Rats View Post
"Merry Christmas, Honey! I got you a car payment and jacked up insurance rates!"
Quote:
Originally Posted by FoundWaldo View Post
I know you're joking, but obviously if you're going to buy someone a car for Christmas, you probably don't need to finance it, and frankly when you can afford to buy a luxury car without financing it, insurance costs aren't really that big of a deal...
I can't prove it, but I swear I heard a commercial on the radio recommending a car lease as a Christmas gift.

Last edited by kaylasdad99; 12-12-2011 at 03:22 PM.
#16
Old 12-12-2011, 03:24 PM
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Yeah, yeah, it's fun to bash these commercials.
But really, I highly doubt the folks at Lexus are counting on very many people literally doing the big-red-bow thing on Chritmas morning. Instead, it gives their product lots of visibility this time of year and gets people (like us!) talking about the ads. And for that reason I suspect it's a pretty successful campaign.
#17
Old 12-12-2011, 03:28 PM
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Quote:
Originally Posted by wheresgeorge04 View Post
I thought I was the only one. The idea that someone would recognize that jingle when the christmas music box played it makes me bonkers with anger!
So that's a jingle Lexus made up? It's been driving me crazy that I couldn't figure out why people would be hearing that tune and getting a look of recognition on their faces because I couldn't place it. But if it's a jingle, now I hate them even more.

Quote:
Originally Posted by Wheelz View Post
But really, I highly doubt the folks at Lexus are counting on very many people literally doing the big-red-bow thing on Chritmas morning. Instead, it gives their product lots of visibility this time of year and gets people (like us!) talking about the ads. And for that reason I suspect it's a pretty successful campaign.
The only people that believe this work in advertising.

Last edited by Justin_Bailey; 12-12-2011 at 03:28 PM.
#18
Old 12-12-2011, 03:43 PM
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Originally Posted by jayjay View Post
Even worse is the "Guitar Hero/Rock Band" one.
Amen to that. Did you notice the Guitar Hero title of the "song" mom is playing (the stupid-ass Lexus holiday jingle, I mean)? It's something like "Mom's Present, by World's Best Dad" or something sickeningly sweet (and unimaginative) like that. There's also two other presumably made-up song titles in that playlist that he ad writers probably spent more time on than the entire concept of this campaign. (Why, yes, I do have a DVR with a pause button and too much time on my hands. Why do you ask?)

Another thing about the Lexus ads that bug me - apparently they couldn't spring for more than one speaking part per commercial. Okay, in the Guitar Hero one, both the dad and mom speak, but notice in all the others, here's only one person who actually talks. The music box one, for example. As mom plays the exquisite, obviously very special music box especially brought out by her husband, she says not a word. Not, "Oh, that's so pretty!" or "Oh, you shouldn't have" or "Oh, what's this all about?" Even when she figures out the tune (and come on, we all know the Lexus holiday jingle, right? it's a holiday tradition, like Burl Ives or Patsy & Elmo), she can't speak, but only gasp like a freshly caught fish.

It's just so obvious they didn't want to spring for the extra expense of another speaking role. It rings really false and it bugs me.

Last edited by Uncle Jocko; 12-12-2011 at 03:44 PM.
#19
Old 12-12-2011, 03:57 PM
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Originally Posted by Dewey Finn View Post
Really? I can't imagine why it would bother you that much.
Just one of those things, y'know?

Joe
#20
Old 12-12-2011, 04:32 PM
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Quote:
Originally Posted by Wheelz View Post
Yeah, yeah, it's fun to bash these commercials.
But really, I highly doubt the folks at Lexus are counting on very many people literally doing the big-red-bow thing on Chritmas morning. Instead, it gives their product lots of visibility this time of year and gets people (like us!) talking about the ads. And for that reason I suspect it's a pretty successful campaign.
I agree. An advertising guy was quoted in the New York Times, "It is such an extravagant notion that it makes the commercial memorable. It makes it interesting, and it reinforces Lexus's position as a luxury brand." And apparently they've been doing this since 1998.

Last edited by Dewey Finn; 12-12-2011 at 04:33 PM.
#21
Old 12-13-2011, 02:33 AM
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Originally Posted by kaylasdad99 View Post
I can't prove it, but I swear I heard a commercial on the radio recommending a car lease as a Christmas gift.
Anything to cash in on the season. I recall a Durham, NC, clinic running an ad to tout giving mammogram appointments.

But back to the topic: Check out the movie Slaughterhouse 5 for a bizarre car-given-as-gift scene.
#22
Old 12-13-2011, 03:08 AM
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I intend to buy a new car within the next year or so. Had I been in a position to get a new one around this time of year, I absolutely would have told my husband to figure out the delivery date in secret with the dealership, and to surprise me with it with a big red bow on top.

Because I wanna live like I'm in a commercial!

Naturally, the financing and everything would be something I'd be aware of, but I do think it's possible to surprise someone with a new car, even if they know they are getting it.
#23
Old 12-13-2011, 08:03 AM
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Quote:
Originally Posted by Happy Lendervedder View Post
It's not a "Buy your loved one a car for Christmas" ad, but the holiday car commercial that boils my blood is the one where the adult son comes home for Christmas in his Audi and his parents take off in it as soon as he walks in. There's just something about the whole thing (the son, the dad, the mom, the house, the dad's line "He'll be fine.") that just screams "Douchey white assholes!" Apparently it's supposed to be a "funny" commercial, though. Maybe if you're a douchey white asshole it is.
I think it could have been funny - if they'd just cast it better - think how it would be if the son coming home was played by Macauley Culkin, and the mom was Catherine O'Hara...
#24
Old 12-13-2011, 10:40 AM
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Quote:
Originally Posted by Happy Lendervedder View Post
It's not a "Buy your loved one a car for Christmas" ad, but the holiday car commercial that boils my blood is the one where the adult son comes home for Christmas in his Audi and his parents take off in it as soon as he walks in. There's just something about the whole thing (the son, the dad, the mom, the house, the dad's line "He'll be fine.") that just screams "Douchey white assholes!" Apparently it's supposed to be a "funny" commercial, though. Maybe if you're a douchey white asshole it is.
"Richscumbag police dispatch, how may I direct your call?"
Yes, I'd like to report a stolen car, an Audi <model>, license plate "rchscmbg", stolen from my parents driveway…
"Okay sir, we'll send that info out to our patrol units immediately, will you be pressing charges?"
Yes, most definitely
#25
Old 12-13-2011, 01:53 PM
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You know, it's not entirely impossible to imagine that someone could save up enough money to make a significant cash purchase at some point in their lives. Perhaps even a non-evil-non-1%-non-white-douche type. Sure, not everyone could do it, but it isn't unheard of. It's as if anyone who doesn't drive a 1986 Chevy Citation bought from and financed by JD Byrider has somehow become an enemy of the 99%. Insulting? Really?

Last edited by hopesperson; 12-13-2011 at 01:54 PM.
#26
Old 12-13-2011, 01:58 PM
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A gift of a car for my wife I can see (though it would have to be something we'd already agreed to do and I'd have to know exactly what she wanted so really the gift would be that I'd saved her the hassle of having to deal with the dealership with me). Never for anybody else, seems as bad an idea (even if the money isn't an issue) as giving a dog or a grandmother in assisted living.

Pretty sure the commercials though aren't supposed to make you want to give the car as a gift but to tie it in your head as a luxury item that would be given as a gift by those who could do such things.

Last edited by obfusciatrist; 12-13-2011 at 01:59 PM.
#27
Old 12-13-2011, 03:41 PM
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Krystal Koons, knock off the cutesy commercials. You're getting people to dive for the mute button, not their buns into the showrooms.
#28
Old 12-13-2011, 04:09 PM
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Originally Posted by obfusciatrist View Post
......Pretty sure the commercials though aren't supposed to make you want to give the car as a gift but to tie it in your head as a luxury item that would be given as a gift by those who could do such things.
Yup, the purpose of the ads was to establish Lexus as an aspirational, luxury brand, not to convince more people to give cars as a Xmas gift.
#29
Old 12-13-2011, 10:03 PM
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Several years ago, I surprised my wife with a brand-new minivan.

I don't recommend this.

Explaining how good a deal I got, due to the hail damage and icky-green paint color didn't impress her as much as I thought. She didn't react at all like the lady in the commercial.

Last edited by pullin; 12-13-2011 at 10:03 PM.
#30
Old 12-13-2011, 11:33 PM
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Originally Posted by pullin View Post
Several years ago, I surprised my wife with a brand-new minivan.

I don't recommend this.

Explaining how good a deal I got, due to the hail damage and icky-green paint color didn't impress her as much as I thought. She didn't react at all like the lady in the commercial.
But did you put a big red bow on it?
#31
Old 12-13-2011, 11:39 PM
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Originally Posted by Happy Lendervedder View Post
But did you put a big red bow on it?
That would really clash with the icky-green.
#32
Old 12-13-2011, 11:40 PM
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But it looks so Christmas-y!
#33
Old 12-14-2011, 07:03 AM
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Originally Posted by Happy Lendervedder View Post
But did you put a big red bow on it?
No; I hid it in the garage so it would "surprise" her when she got home from work.

After a while, I got used to driving it and became rather fond of it.
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