Originally Posted by astorian
I don't think Peyton has ever done anything truly awful to make himself truly despicable, but yes- there ARE lots of people who either loathe him for his wholesome image, or who regard him as a Golden Boy who's overly praised in the media, or who are just sick to death of seeing him on TV (I can't think of any athlete who's done more commercials the last few years).
Pat Boone once acknowledged, "I've been extremely popular, but there's just something about me that seems to make some people want to throw up." Peyton Manning could say almost the exact same thing, and he knows it. The commercial simply takes advantage of that fact.
I interpreted the commercial as fans of opposing teams don't like him because he's a good football player and not because they hate him personally.