Thread Tools
Old 10-25-2007, 11:39 AM
Charter Member
Join Date: Oct 1999
Location: Right behind you!!!
Posts: 3,939
How do you find the sponsors for a TV show?

There is a show currently being aired on TV that I am totally disgusted with. Rather than just change the channel, I would like to protest by boycotting the advertisers and send both the TV network and the advertisers letters informing them of why I won't use their products.

I realize that this probably won't make a difference in the whole grand scheme of things, but I feel it is necessary for me to do this.

Outside of watching the show and making notes of the commercials I see during that time, how can I find out what companies are sponsoring this specific TV show?
Old 10-25-2007, 12:19 PM
Join Date: Jan 2001
Location: SLC, USA
Posts: 4,081
With a few notable exceptions, it's been a long time since most TV shows have been "sponsored" in the sense of an advertiser having their name associated with a program. Usually, the advertisers and their agencies buy time slots, either for national advertising on the network, or local advertising on the local TV station. Sometimes they will request that their ads go in a specific show, but usually they buy "dayparts", such as prime time, afternoons, late night, etc. depending on the demographic they want to target.

In many cases, the advertiser doesn't even know that his commercial will be showing on a specific program until it airs.

Obviously, there are exceptions, such as the Super Bowl and most other sports programs, where advertisers pay a premium to target the audience that watches sports, but that's the exception and not the rule.
Old 10-25-2007, 07:47 PM
Charter Member
Join Date: Apr 1999
Posts: 22,875
In a past life, I had several clients who were the target of advertiser boycotts. The only problems were a) they didn't sponsor that show; b) some of them didn't advertise on television at all; d) they bought a block of commercials to run wherever the station had an opening (like FatBaldGuy said.)

Now, if you really want to make your voice heard, write a letter to your local station. Be intelligent and specific about what you find objectionable. Tell the station you not only won't watch the show anymore, you won't watch anything they show.

Local stations are a lot more responsive to individual viewers than either networks or show syndicators. And when local stations get enough complaints, they'll take action.
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off

Forum Jump

All times are GMT -5. The time now is 03:32 AM.

Send questions for Cecil Adams to: [email protected]

Send comments about this website to:

Terms of Use / Privacy Policy

Advertise on the Straight Dope!
(Your direct line to thousands of the smartest, hippest people on the planet, plus a few total dipsticks.)

Publishers - interested in subscribing to the Straight Dope?
Write to: [email protected].

Copyright 2018 STM Reader, LLC.

Copyright © 2017
Best Topics: trashy female names irish fag duffey strode facebook wapsi square review submarine racing sloth dangerous vanilla sky ending eberhard schaaf knives eating habanero battle axe weight sillery wine weathertech stock symbol marcel ledbetter reticulate spline freezing sushi sick squirrel cilajet wax yodeling cowboys yours etc categorize porn hiyo silver cameltoe annie cds stands for vanilla extract alcohol david cross quotes chicken parmesan sides ferengi names door gunner vietnam foil on windows guava worms gloucester pronounce short shovels iggy pop body lowes plants clearance do neon lights burn out bug fogger in crawl space how to sterilize fish tank and equipment just lunch dating service reviews average cost of mole removal on face cedar planks for cooking home depot stripped metal screw hole andy griffith dvd walmart patton oswalt selling out at a casino how to fix a paper jam in hp printer what is a steam booster pack? soak beans too long hot flashes day after drinking how long does it take to digest corn annoying indie singing style over the counter numbing eye drops test your education level black and decker insect repeller can a hospital discharge a patient without their consent how long is a coons age my first dollar bill frame directv transponder channel chart rockabye sweet baby james lyrics cutting wellbutrin xl in half how tall is a one story building who sings the song wildfire wrigley field west addison street chicago il is it ok to use a lower wattage bulb was dinah shore african american what is a seminal work