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#1
Old 03-16-2010, 12:14 AM
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Is Cereal no longer "part of a complete breakfast" ?

I was thinking about this recently. There was a point in history, not too far back, when Cereal, all cereal, had to be shown as "part of a complete breakfast". IIRC, the announcer had to even say the line "As part of a complete breakfast".

What happened to it?


And, why can't we do this to all the Pharmaceutical commercials?
#2
Old 03-16-2010, 12:23 AM
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I don't know. I noticed at the time though that they never claimed it was an essential part of a complete breakfast.
#3
Old 03-16-2010, 12:35 AM
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Originally Posted by AppallingGael View Post
I don't know. I noticed at the time though that they never claimed it was an essential part of a complete breakfast.
I seem to remember that most of the sugary cereal commercials went even further, not claiming it be essential but also not even claiming it be much of anything.

I may be misremembering, but didn't many of them say "part of this complete breakfast"? All the while showing juice, milk, eggs, toast, etc. along with a bowl of the cereal. Which left me the impression that they were not really commenting upon the nutrition of the cereal, just its place on the table.

Last edited by MitzeKatze; 03-16-2010 at 12:35 AM.
#4
Old 03-16-2010, 01:38 AM
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I am remembering "part of this good, nutritious breakfast."
#5
Old 03-16-2010, 07:41 AM
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Cereal companies started mentioning that after some hysteria about how cereals were nutritious hit the media and even spawned congressional hearings.

The word was that cereal didn't provide enough nutrition. People had statistics to prove it, but they were terrible statistics: they looked up the RDA of nine nutrients on cereals and then added up the percentages. Total got a score of 900, but other cereals got scores less than 200. However, they never compared these numbers to any other breakfast (eggs and bacon, for instance, would not have scored 900) and, of course, if you're eating three meals a day, you wouldn't expect to get all your nutrients from one meal.

In any case, in response to the hysteria, cereal companies started saying "part of a complete breakfast." It ended the hysteria and got them off the hook ("Oh, no. We're not advocating they only eat our cereal."). Now, it seems, they feel the hysteria is past and they can drop it.
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#6
Old 03-16-2010, 09:00 AM
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We always used to call it "next to this complete breakfast".
#7
Old 03-16-2010, 09:25 AM
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Originally Posted by RealityChuck View Post
("Oh, no. We're not advocating they only eat our cereal.").
Really??? So much for my all-Trix diet.
#8
Old 03-16-2010, 09:30 AM
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Way long ago, it was "fruit, cereal, milk, bread and butter" with no mention of eggs, meats, and the other breakfast fare. But we never had a baconless breakfast, whether cereal was there or not. Same with eggs. Fried, scrambled, poached, boiled, omelet, with brains even.

If you want some evidence that cereal is still a big deal somewhere, watch Medium. Those folks would die without cereal.
#9
Old 03-16-2010, 09:34 AM
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Quote:
Originally Posted by Meeko View Post
I was thinking about this recently. There was a point in history, not too far back, when Cereal, all cereal, had to be shown as "part of a complete breakfast". IIRC, the announcer had to even say the line "As part of a complete breakfast".

What happened to it?


And, why can't we do this to all the Pharmaceutical commercials?
Viagra: part of a complete breakfast!
#10
Old 03-16-2010, 10:25 AM
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Originally Posted by RealityChuck View Post
In any case, in response to the hysteria, cereal companies started saying "part of a complete breakfast." It ended the hysteria and got them off the hook ("Oh, no. We're not advocating they only eat our cereal."). Now, it seems, they feel the hysteria is past and they can drop it.
So they were never forced to do it?
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Old 03-16-2010, 10:36 AM
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Originally Posted by MitzeKatze View Post
I seem to remember that most of the sugary cereal commercials went even further, not claiming it be essential but also not even claiming it be much of anything.

I may be misremembering, but didn't many of them say "part of this complete breakfast"? All the while showing juice, milk, eggs, toast, etc. along with a bowl of the cereal. Which left me the impression that they were not really commenting upon the nutrition of the cereal, just its place on the table.
I remember this too. It really used to intimidate me as a small child (in the 1960s) with a small appetite. I could barely finish a full bowl of cereal, and it isn't a complete breakfast by itself? My mother was already making me feel like a bad girl for being a picky eater* and not eating enough without the cereal companies getting into the act.

*I wasn't and am not a picky eater. I have a handful of things I dislike, but otherwise I'm good. Of course since some of the things I dislike, e.g. eggs, were things Mom was sure were absolutely, positively essential for good health, (I was sure to succumb to malnutrition otherwise) a certain amount of drama ensued. And the not-eating-enough thing came back to bite her in the butt. I eventually developed a vigorous appetite, and throughout my 30s and 40s, my mother spent her time nagging me about my weight.

Last edited by Monstera deliciosa; 03-16-2010 at 10:38 AM.
#12
Old 03-16-2010, 11:09 AM
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When I was young, I always noticed the juice, the bacon, the eggs and toast and wondered why WE never had anything except cereal. Or toast. I developed such a loathing for cereal I haven't eaten it more than a handful of times in decades. Don't even eat anything for breakfast at all now.
#13
Old 03-16-2010, 01:11 PM
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Originally Posted by Ludovic View Post
Viagra: part of a complete breakfast!
Viagra: so you can take that morning whiz without the embarrassment of peeing on your slippers.
#14
Old 03-16-2010, 01:20 PM
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Originally Posted by GreatStuffMan View Post
So they were never forced to do it?
IIRC, they saw the handwriting on the wall and agreed to do this voluntarily before anyone passed a regulation.
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Old 03-16-2010, 03:45 PM
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Honey Nut Cheerios has ostensibly been demoted to serving as "part of a good breakfast."

(As overheard on Nickelodeon just now.)
#16
Old 03-17-2010, 03:08 AM
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Originally Posted by Polly Glot View Post
Honey Nut Cheerios has ostensibly been demoted to serving as "part of a good breakfast."

(As overheard on Nickelodeon just now.)
That bee sounds wrong if he doesn't say something like that.

And, if I'm understanding Meeko right, he wants them to point out that the pharmaceuticals are only part of the overall treatment for your disorder. I'd definitely get behind that when dealing with psychoactive drugs. Too many people think that, if you have depression, just pop a pill and you'll get better. Studies day the drugs only beat therapy when you do both.
#17
Old 03-17-2010, 07:59 AM
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I think the marketing focus around cereal has simply changed. Cereal is either fast and easy or healthful and going to help you lose weight.

In neither of those cases does suggesting that you also whip up some bacon and eggs really fit the message. In the first case, it eliminates the fast/easy angle, and in the second it adds all the calories you were trying to avoid by eating the cereal in the first place.
#18
Old 03-17-2010, 08:03 AM
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Originally Posted by jacquilynne View Post
I think the marketing focus around cereal has simply changed. Cereal is either fast and easy or healthful and going to help you lose weight.

In neither of those cases does suggesting that you also whip up some bacon and eggs really fit the message. In the first case, it eliminates the fast/easy angle, and in the second it adds all the calories you were trying to avoid by eating the cereal in the first place.
Note to Cereal Marketing types: come up with a bacon and egg (or sausage and egg) flavored cereal!
#19
Old 03-17-2010, 08:10 AM
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Originally Posted by BigT View Post
That bee sounds wrong if he doesn't say something like that.

And, if I'm understanding Meeko right, he wants them to point out that the pharmaceuticals are only part of the overall treatment for your disorder. I'd definitely get behind that when dealing with psychoactive drugs. Too many people think that, if you have depression, just pop a pill and you'll get better. Studies day the drugs only beat therapy when you do both.
Actually, the opposite. I wondered how clear I was on that point after I wrote it. [Further, that you picked it up BigT, as we usually have some good simpatico.]

If Cereal no longer has to have legalese [or close to it] When can we do with-out the side effect warnings on Pill commercials?

I mean, after a while, you get tired of listening to side effects, that in some cases, might be worse than the original reason to take a pill.
#20
Old 03-17-2010, 08:23 AM
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Hmm. There's this about recent attempts to get the US cereal industry to self-regulate how and what they advertise to kids.

Yet despite the fact that the kids cereals in that link are labelled by the authors as so unhealthy that advertising them is banned in the UK, there are multiple studies that show kids eating ready-to-eat cereals (and they aint eating Total) is associated with significantly better nutritional outcomes than either no breakfast or that so called "complete breakfast."
Quote:
The National Heart, Lung, and Blood Institute Growth Health Study ... cereal consumed at breakfast provided more fiber, iron, folic acid, and zinc and less fat, sodium, sugar, and cholesterol, compared with the nutrients in foods eaten during noncereal breakfasts. The cereal consumed provided less protein, carbohydrates, and calcium, compared to foods consumed during noncereal breakfasts;
Quote:
After adjusting for energy intake, cereal consumption was related to increased intake of fiber, calcium, iron, folic acid, vitamin C, and zinc, and decreased intake of fat and cholesterol. Days eating cereal was predictive of lower BMI.
Truth is that eating cereal for breakfast is better than the "complete breakfast" which in turn is better than no breakfast at all, which is what many actually have.
#21
Old 03-17-2010, 08:25 AM
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Originally Posted by Meeko View Post
I mean, after a while, you get tired of listening to side effects, that in some cases, might be worse than the original reason to take a pill.

Well, there's one they should keep: wasn't it Olean that cautioned
Quote:
...may cause sudden bowel movements...
But when I hear that some pill may relieve headaches while causing liver failure I tend to disregard the product.
#22
Old 08-18-2011, 09:10 AM
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Cereal is considered, "part of a complete breakfast," because it is high in carbohydrates and calcium which make you sleepy. That is why they say to also eat eggs etc for the protein (protein gives you energy). Hope this helps.
#23
Old 08-18-2011, 12:19 PM
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The thing with pharmaceutical ads is, they have two options. They can either give you a vague ad that doesn't tell you anything (scene of a guy windsurfing on a field of wheat, "Ask your doctor if <whatever> is right for you"), in which case they don't have any obligations. Or, they can tell you what the medication is supposed to be good for, and also tell you the side effects and counterindications. If they give the benefits, then they have to give the drawbacks, as required by law.

We've seen something of a shift in the past few years of pharmaceutical companies mostly preferring the latter approach, and I'm grateful. Annoying though it can be, it's better than the alternative.
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#24
Old 08-18-2011, 12:28 PM
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Originally Posted by Meeko View Post
...I mean, after a while, you get tired of listening to side effects, that in some cases, might be worse than the original reason to take a pill.
Are you kidding? That's the most entertaining part of pill commercials.

"May cause blindness, dry rot, and locusts. Do not take Dammitol if you live next to a barber."
#25
Old 08-18-2011, 12:44 PM
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Have the 'sugary' cereals changed in the last 15 years? We were never allowed to get them as kids because they were 'full of sugar and junk". But when I picked up a box for my 3 year old, they really didn't seem all that bad. In fact, there was little separating them from 'regular' cereals.
#26
Old 08-18-2011, 01:20 PM
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Originally Posted by mrklutz View Post
Are you kidding? That's the most entertaining part of pill commercials.

"May cause blindness, dry rot, and locusts. Do not take Dammitol if you live next to a barber."
My favorite one was a medication for overactive bladder, where one of the side effects was diarrhea. Talk about trading a paper cut for a shot to the head.



(shot to the head... cuz this is a zombie thread... get it? AH FORGET YOU)
#27
Old 08-18-2011, 01:31 PM
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I remember as a child of 80s and 90s, being shown that if you eat Frosted Flakes, it would unleash "the Tiger in me!" and I would be really awesome at sports. To this day I seldom eat frosted flakes, or play tennis, for that matter. Jez sayin'!
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Old 08-18-2011, 01:36 PM
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Originally Posted by Zeldar View Post
Way long ago, it was "fruit, cereal, milk, bread and butter" with no mention of eggs, meats, and the other breakfast fare. But we never had a baconless breakfast, whether cereal was there or not. Same with eggs. Fried, scrambled, poached, boiled, omelet, with brains even.
Omelet with brains...

Nah, too easy.
#29
Old 08-18-2011, 01:53 PM
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For me, cereal often is a complete breakfast...if coffee & cigarettes don't count.

Bri2k
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Old 08-18-2011, 02:01 PM
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Originally Posted by Ludovic View Post
Viagra: part of a complete breakfast!
It'll help get you up in the morning.
#31
Old 08-18-2011, 02:45 PM
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Omelet with brains...

Nah, too easy.
That's a pre-zombie reference, for what it's worth. Nostradamus was a pussy.
#32
Old 08-18-2011, 02:46 PM
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I find it hard to imagine a multi-course breakfast. We never had anything like that in my 1970's family. We had cereal, waffles, or eggs & bacon. But only one of those on any given morning.

I still eat a lot of cereal for breakfast. Waffles on the weekend.

Eggs & bacon have become an occasional night time dinner for us. It's something we can cook quickly after work and not make a big mess. Maybe three times a month we'll do this when we're too tired to eat out.

Last edited by aceplace57; 08-18-2011 at 02:51 PM.
#33
Old 08-18-2011, 05:48 PM
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Originally Posted by aceplace57 View Post
I find it hard to imagine a multi-course breakfast. We never had anything like that in my 1970's family. We had cereal, waffles, or eggs & bacon. But only one of those on any given morning.

I still eat a lot of cereal for breakfast. Waffles on the weekend.

Eggs & bacon have become an occasional night time dinner for us. It's something we can cook quickly after work and not make a big mess. Maybe three times a month we'll do this when we're too tired to eat out.
I like omelets or fritattas for dinner. Fast to make, and a decent way to use up leftovers. We frequently will have a basic ham in the fridge for random lunches and dinners [beats the watery deli ham all hollow] and the bone for cooking with beans when the meat is all gone. Easy to grab a slice and dice it up to flavor the eggs, and leftover baked potatoes, chopped onion, celery and broccoli or whatever veggies we have as well. With what is lurking in the fridge, and the help of the hens in my yard, I can have a meal on the table in about 15 minutes.
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Old 08-18-2011, 06:50 PM
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Originally Posted by aruvqan View Post
With what is lurking in the fridge, and the help of the hens in my yard, I can have a meal on the table in about 15 minutes.
While having chickens prepare meals in 15 minutes sounds like a major time savings, you've got to factor in the years required to train them in the first place.
#35
Old 08-18-2011, 07:06 PM
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I like bacon as well as anyone, but I don't like cooking it. So I cook a whole pound at a time (when I'm alone in the house so no one comes in to snitch "just one piece") - lay it out on paper towels, put into baggies, and freeze it. Saves a crapload of time and effort when bacon and eggs are called for in the evening.
#36
Old 08-18-2011, 09:50 PM
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Originally Posted by Bri2k View Post
For me, cereal often is a complete breakfast...if coffee & cigarettes don't count.
I remember Ian Sholes doing the school lunch menu: "Tuesday lunch for the Hilldale School District is a heel of bread, a banana, a slice of cheese, a slice of bacon, a cigarette. And a half pint of milk."
#37
Old 08-18-2011, 10:27 PM
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Originally Posted by skylyn12 View Post
Have the 'sugary' cereals changed in the last 15 years? (...) when I picked up a box for my 3 year old, they really didn't seem all that bad. In fact, there was little separating them from 'regular' cereals.
Here's a sugar content list.

The high sugar cereals are over 40% sugar by weight.
Captain Crunch. Lucky Charms. Apple Jacks. Cocoa Puffs.

I generally like prefer moderately sweet cereals that are 10-20% sugar. Life. Kix. Total.

Cheerios, corn flakes, Grape Nuts and unfrosted Shredded Wheat are all under 10% sugar.

So, a powdered cup of Captain Crunch is 3.5 ounces of sugar and 4.5 of corn, whereas corn flakes are 0.6 oz. of sugar and 7.4 oz. of corn.

Is one better than the other? Well, cereals are rarely a decent source of protein and replacing 44% of the corn with protein-free sugar doesn't help things. I believe that high-sugar foods are more likely to cause cavities than low sugar foods.

Another consideration: In my experience fewer people finish the milk in a bowl of very sweet cereal than in a bowl of moderately sweet cereal. That cuts down the most important protein component of a cereal breakfast. Even as a kid, a bowl of super sweetened milk was not appealing. YMMV.

However, kids have always eaten high-sugar foods whenever possible, and few of them die of malnutrition in first-world countries.
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